Mina Print rebrands to Nationwide Workwear
Mina Print is now Nationwide Workwear. This is part of a shift away large-format printing in favor of custom clothing for business.
Nationwide Workwear announced the name change on September 1, after 10 years of Mina Print.
Blackpool will now be focusing on embroidery and direct to-garment (DTG), and plans to expand into DTF (direct-to-film) printing to broaden its product range.
Nationwide Workwear’s managing director, Jake Adams, said it had been a difficult decision, but that demand for branded workwear had surpassed all of its existing product lines of print marketing materials, banners, and signage.
He said Printweek: “We were at a crossroads, where we had to decide between investing a lot of money in bringing the general print in-house, and investing that money in growing the branded workwear and garment side of the company.”
Workwear, he added, made up about 80% of the company’s revenue stream, and unlike some of its other printing streams, was produced completely in-house.
“Ultimately, our long-term goal was to be a branded workwear supplier and move away from being a general printer anyway. It just made sense to do that now,” Adams said.
Nationwide Workwear, which turned over around £420,000 last year, deals largely with the healthcare sector and on-site work, such as warehouses.
In addition to its embroidery, the company has been printing DTG with its Brother GTX- and EpsonF2100-equipped printers since 2021.
The company will now expand into DTF printing using a Resolute R-Jet Pro and shaker unit. This product will be installed at the beginning of October.
As part of the company’s shift towards workwear, it will sell off its two HP large-format printers, the Latex 335 and Latex 560.