Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. By 2023 the market will likely surpass a value of approximately US$ 98,4 million.
Future Market Insights predicts that Oceania’s demand for digital textile print will grow as a result the growing ecommerce distribution sector. E-commerce allows small and medium textile producers to easily reach a large audience of consumers.
The e-commerce has been a great benefit to those who live in remote areas or are underserved. Digital textile printing technology is able to meet this demand.
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Textile industry customization and personalization has been boosted by e-commerce. It is partly due to the fact that users have more choices because of the ease and capacity of using the internet interface.
Digital textile printing is a flexible technique that can be used for both the design and production of specialized and customized goods.
E-commerce sites are also fueling the demand for sustainable fabrics as consumers become increasingly aware of their impact on the environment.
In the last few years, using less water and reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.
The stiff competition in the market has led to an increase in demand for printing options that are versatile and affordable. The stiff competition in this market has encouraged small and medium businesses to adopt digital printing technology for textiles at a faster pace. This trend will continue to drive market growth in the future.
Oceania Digital Textile Printers: Market Study Key Takeaways
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology have allowed for the printing of textiles at a low price and of high quality. Digital textile printing is becoming more popular as e-commerce distribution expands. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape – Competitive Landscape
Oceania’s digital textile market is characterized by its key players adopting a variety of strategies to stay competitive. While consolidation is the main strategy, there are many other actions like acquisitions mergers and new product innovations.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is a fragmented market. Tier 1 players have a 20-25% market share.
As an example
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market By Category
By Printer Type
- Direct to Garment (DTG), Printer
- Direct to Fabric Printer
- Other Substrates
By Ink Type
By Printer Type:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers Direct Sales
- Distributors/ Suppliers
- Buy it Now
By End Use
- Clothing & Apparels
- Golf shirts
- Others (Jackets, Tie, etc.)
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Textiles for technical use
- Others (Flags & Banners)
- New Zealand
- Papua New Guinea
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